Developing

Case Solution for Reckitt Benckiser: Developing a New Laundry-Care Category in India

Case Solution & Analysis for Reckitt Benckiser: Developing a New Laundry-Care Category in India by Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal.

Complete Case details are given below :

Case Name :      Reckitt Benckiser: Developing a New Laundry-Care Category in India
Authors :           Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal
Source :              Ivey Publishing
Case ID :           9B16A026 / W16421
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Reckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the company wondered if it should launch an antibacterial laundry detergent powder as part of its brand expansion strategy. Would the company benefit from a first-mover advantage by launching the first antibacterial laundry detergent in India? If the company were to consider entering this market, what strategic and branding objectives should it adopt? Should this new detergent be an extension of the company’s famous Dettol brand or a new brand name?
 
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Case Solution for Developing Financial Insights: Using a Future Value (FV) and a Present Value (PV) Approach

Complete Case details are given below :

Case Name :      Developing Financial Insights: Using a Future Value (FV) and a Present Value (PV) Approach
Authors :           Mark E. Haskins
Source :             Darden School of Business
Case ID :           UV5137
Discipline :        Finance
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case has two aspects. First, it provides a tutorial on the basic concepts associated with straightforward time-value-of-money scenarios. The topics of future value (FV) and present value (PV) are discussed and exemplified for both lump sum and recurring cash flow situations. In this vein, the derivation and use of four useful time-value-of-money reference tables are presented to highlight the underlying logic, connections, and mechanics of determining FVs and PVs. Second, this case provides students with several simple vignettes in which they can apply the foregoing time-value-of-money insights and techniques. The case can be effectively used in degree and nondegree programs, and it requires no additional reading materials. It is well suited for one 90-minute class period, and all or selected subsets of the vignettes contained in it may be assigned. A Teaching Note is available to registered faculty.
 
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Case Solution for Nike, Inc.: Developing an Effective Public Relations Strategy

Complete Case details are given below :

Case Name :      Nike, Inc.: Developing an Effective Public Relations Strategy
Authors :           Kathleen E. Slaughter, Donna Everatt
Source :             Ivey Publishing
Case ID :            99C034
Discipline :        Human Resource Management
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It had been almost a decade since the first article surfaced in the media alleging that factories subcontracted by Nike in China and Indonesia were forcing workers to work long hours for low pay and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company. A financial crisis in Asia and intense competition in the domestic market contributed to a decline in Nike’s revenue and market share after three years of record performance. Though no direct correlation could be proven between the consumer’s negative perceptions of Nike and the company’s decline in market share and stock, it certainly did not help in its efforts to establish itself as the global leader in a hotly competitive industry.
 
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Case Solution for Onergy: Developing a Social Entrepreneurship Start-up Brand

Complete Case details are given below :
Case Name :      Onergy: Developing a Social Entrepreneurship Start-up Brand
Authors :           Banerjee Saikat, Amit Aneja
Source :             Ivey Publishing
Case ID :            W13576
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ONergy, a for-profit social enterprise in the renewable-energy-based products industry is poised to scale up its operations – namely, providing electricity to the underserved, bottom-of-pyramid market in India. Creating a brand in this market has proved difficult, as competition comprises many large and small players. However, given the government’s support of renewable-energy-based products, the company expects substantial and continuous growth and aims to carve out a prominent position in this up-and-coming market. ONergy views investment in brand building as a way to ensure better acceptance by consumers and it is exploring innovative branding strategies that may be adopted by start-up social enterprises to create unique brands in a strategically profitable way. The key question now facing ONergy’s founder is how to maintain brand-building momentum and take the brand to the next level.
 
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Case Solution for Ekohealth: Developing Price Structures

Complete Case details are given below :
Case Name :      Ekohealth: Developing Price Structures
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :            W14479
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies and other medical professionals in exchange for directing patients to them. The company had entered fiscal year 2013/14 with a high momentum and envisioned recording revenue of INR28.3 million by the end of the year. The existing price metric involved a single price point: the annual membership fee of INR1,500 for up to five members of a family. The company has plans to move into other Indian cities by mid-2014. Is the single price metric appropriate for these new markets?
 
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Case Solution for Platmin Mining: Managing Your Stakeholders in Developing Economies

Complete Case details are given below :
Case Name :      Platmin Mining: Managing Your Stakeholders in Developing Economies
Authors :           Albert Wocke, Robert Grosse
Source :             Ivey Publishing
Case ID :            W11237
Discipline :        Organizational Behavior
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case deals with the problems that Platmin faces as it heads toward full production at a new open-cast mine in the Pilanesberg area in South Africa. Platmin is caught in a very difficult situation that is affecting the viability of the operation: the main issue is the timing of the production – investment in mining is typically heavy in the beginning, but when the mine starts producing, payback of loans is usually substantial. Any delay in production has an exaggerated effect on the payback period and, by extension, the viability of the mine. The second major issue is the economic downturn, which has seen the price of platinum decline substantially; however, this may benefit Platmin because it is a low-cost producer, and the downturn has led to some competitors leaving the industry or mothballing operations that are not viable at the current platinum price. On the other hand, while Platmin is seeing a shakeup in the industry, it is experiencing pressures on its margins, and this also has an effect on its capital funding.
 
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Case Solution for LG Group: Developing Tomorrow’s Global Leaders

Complete Case details are given below :
Case Name :      LG Group: Developing Tomorrow’s Global Leaders
Authors :           J. Stewart Black, Allen Morrison, Young Chul Chang
Source :             Ivey Publishing
Case ID :            98G009
Discipline :        General Management
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
LG Group Chairman Bon Moo Koo has announced a corporate goal of increasing revenues from $38 billion to $380 billion between 1995 and 2005. Most of this increase is expected to come from new international sales. As a consequence, LG must add an estimated 1,400 new global leaders to its management ranks. Mr. Y.K. Kim and his team must determine what these new global leaders should look like and how to develop them.
 
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