Complete Case details are given below :
Case Name : Gorenje D.D.: A Slovenian Manufacturer Confronts the European Market
Authors : Gerald Zeitz, Ales Brglez, Irena Vodopivec
Source : Ivey Publishing
Case ID : 904M41
Discipline : Business & Government Relations
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gorenje D.D. is a kitchen appliance manufacturer located in the small town of Velenje, in Slovenia, a newly independent country that separated from Yugoslavia in 1991. Simultaneous with gaining independence, Slovenia also underwent a change from the unique market socialism that had characterized socialist Yugoslavia to free enterprise capitalism. Furthermore, manufacturing firms in Slovenia had produced largely for the Yugoslav market, whereas after independence they were forced to compete in the wider European market. The company faces new challenges and key decisions in corporate culture, human resources, and competitive strategy to face a turbulent environment.
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