Complete Case details are given below :
Case Name : NextCard
Authors : Andrew Watson, Ken Mark
Source : Ivey Publishing
Case ID : 904M38
Discipline : Business & Government Relations
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
NextCard was a credit card issuer seeking to exploit the growing e-commerce market in the United States. It was founded in 1996, saw a successful initial public offering in 1999, and became an affiliate of Amazon.com, the largest online retailer. The year 2000 was a year of growth for NextCard, with the number of accounts more than tripling, to nearly three quarters of a million. However, on October 31, 2001, NextCard was placed under “new regulatory limitations” that imposed higher capital requirements than NextCard could meet. Goldman Sachs attempted to find a buyer for NextCard, but was not successful. On July 10, 2002, NextCard accounts were closed.
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