Complete Case details are given below :
Case Name : Kentucky Fried Chicken in China (C)
Authors : Allen Morrison, Paul W. Beamish
Source : Ivey Publishing
Case ID : 90G003
Discipline : Business & Government Relations
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing, with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits are raising concerns over whether further expansion is warranted.
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