Complete Case details are given below :
Case Name : Procter & Gamble in Eastern Europe (A)
Authors : Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin
Source : Ivey Publishing
Case ID : 97H001
Discipline : Business & Government Relations
Case Length : 36 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble must determine an entry strategy for Eastern Europe. This case examines the former Soviet Bloc countries, the opportunity they provide for a business endeavor like Procter & Gamble, and the product choices Procter & Gamble has available to it. The students must examine the PEST environment and determine whether the newly liberalized economies of Eastern Europe provide appropriate investment opportunities for Procter & Gamble. Students must also determine the scope of the necessary investment, the time profile, and the difficulties the company may face.
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