Procter & Gamble

Case Solution for Procter & Gamble in Eastern Europe (B)

Complete Case details are given below :

Case Name :      Procter & Gamble in Eastern Europe (B)
Authors :           Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin
Source :             Ivey Publishing
Case ID :            97H002
Discipline :        Business & Government Relations
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It is 1993, and Procter & Gamble has been in Eastern Europe for more than two years. This case outlines the problems, missed opportunities, and difficulties Procter & Gamble has had in transplanting its corporate culture onto the newly liberalized economies of Eastern Europe. The students must generate alternatives for Procter & Gamble’s future strategy in Eastern Europe, given the PEST environment.
 
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Case Solution for Procter & Gamble in Eastern Europe (A)

Complete Case details are given below :

Case Name :      Procter & Gamble in Eastern Europe (A)
Authors :           Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin
Source :             Ivey Publishing
Case ID :            97H001
Discipline :        Business & Government Relations
Case Length :    36 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble must determine an entry strategy for Eastern Europe. This case examines the former Soviet Bloc countries, the opportunity they provide for a business endeavor like Procter & Gamble, and the product choices Procter & Gamble has available to it. The students must examine the PEST environment and determine whether the newly liberalized economies of Eastern Europe provide appropriate investment opportunities for Procter & Gamble. Students must also determine the scope of the necessary investment, the time profile, and the difficulties the company may face.
 
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Case Solution for Procter & Gamble Canada (A): The Febreze Decision
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (A): The Febreze Decision
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M05
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble reorganized its operations and created Global Business Units with Market Development Organizations (MDO) to augment the brand strategy work. This reorganization supported changes in culture that included reasonable risk taking. The marketing director of Procter & Gamble Canada was evaluating the potential success of launching a new product, Febreze, by using volume analysis resources available to her. The results indicated that Febreze would be a relatively small business opportunity, but the model could not take into account the various new MDO marketing tools that were not yet available. To justify the cost of launching the product, revenues would have to be significantly more than the volume model predicted. While trying to adjust to the new culture, the marketing director had to evaluate the risks associated with launching the product not knowing if the new tools would generate the additional volumes needed and the risk of losing the competitive edge if she postponed the launch.
 
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