Complete Case details are given below :
Case Name : Procter & Gamble in Eastern Europe (B)
Authors : Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin
Source : Ivey Publishing
Case ID : 97H002
Discipline : Business & Government Relations
Case Length : 24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It is 1993, and Procter & Gamble has been in Eastern Europe for more than two years. This case outlines the problems, missed opportunities, and difficulties Procter & Gamble has had in transplanting its corporate culture onto the newly liberalized economies of Eastern Europe. The students must generate alternatives for Procter & Gamble’s future strategy in Eastern Europe, given the PEST environment.
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