Case Solution for Procter & Gamble in Eastern Europe (B)

Complete Case details are given below :

Case Name :      Procter & Gamble in Eastern Europe (B)
Authors :           Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin
Source :             Ivey Publishing
Case ID :            97H002
Discipline :        Business & Government Relations
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It is 1993, and Procter & Gamble has been in Eastern Europe for more than two years. This case outlines the problems, missed opportunities, and difficulties Procter & Gamble has had in transplanting its corporate culture onto the newly liberalized economies of Eastern Europe. The students must generate alternatives for Procter & Gamble’s future strategy in Eastern Europe, given the PEST environment.
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