Complete Case details are given below :
Case Name : Airtel Money: Can the African Success Be Replicated in India?
Authors : Jayanthi Ranjan; Parijat Upadhyay
Source : Ivey Publishing
Case ID : W14738
Discipline : Information Technology
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Airtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.
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