Case Name :      Binnj on the Apple iPad

Authors :           Derrick Neufeld, Ken Mark

Source :             Ivey Publishing

Case ID :            910E24

Discipline :        Information Technology

Case Length :    24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In this dialogue-styled situation, Binnj’s CEO has assembled a team of people for a 100-day “science experiment” to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market – a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.<br><br>This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.