Case Name :      IMAX Expansion in BRIC Economies

Authors :           Dwarkaprasad Chakravarty, Paul W. Beamish

Source :             Ivey Publishing

Case ID :            W15058

Discipline :        General Management

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

IMAX is a Canadian-based company synonymous with large-format, high-quality cinematic experiences. Following four decades of innovation, the bulk of its revenue now comes from providing technology to mainstream movie studios and multiplex exhibitors. IMAX has more than 900 cinema screens in 58 countries, with nearly half of them located in North America. Its chief executive officer believes that the route to becoming a billion-dollar company involves adding 1,200 screens in markets outside of North America. If about a third of new worldwide screens are designated for Brazil, Russia, China and India – the BRIC economies – how should IMAX allocate these new screens by country and by city?