Case Name :      New Holland Tractors India: Community Management and Employee Relations

Authors :           Subrat Kumar, Asha Bhandarker

Source :             Ivey Publishing

Case ID :            W14748

Discipline :        Organizational Behavior

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

As a leading name in the Indian tractor industry, New Holland Tractors India (CNH) is known for its participative employee culture and holds the distinction of having no employee union organization to date, a feat generally unheard of in this industry in India. Thanks to its excellent community-management policies, CNH has derived certain indirect benefits in the form of increased workplace productivity and improved employee behaviours. The company wants to roll out some aggressive plans for growth, but off late, a series of altercations between its blue-collar and white-collar employees threatens to disturb workplace harmony. In terms of its human resource policies, CNH’s management team must decide whether to maintain the status quo or put some new strategies in place.