Case Name :      Alaska Airlines: Navigating Change

Authors :           Bruce J. Avolio, Chelley Patterson, Bradford Baker

Source :             Ivey Publishing

Case ID :            W14722

Discipline :        Organizational Behavior

Case Length :    22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Alaska Airlines has recently recovered from a period of operational instability, yet its executives worry the airline is draining its reserves of customer loyalty and goodwill, due to losses over the past two years and variability in its statistics for on-time flights and mishandled baggage. After focusing many resources on operations in an effort to regain stability, the senior executives wonder whether the organization could endure if performance were to slip again. Is remaining status quo good enough, or should the airline’s leadership take action to transform the performance culture?