Complete Case details are given below :
Case Name : Purolator Inc.: Launching Innovation
Authors : Jean-Louis Schaan, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : W15072
Discipline : General Management
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The newly appointed innovation manager at Purolator, a market leader in the parcel delivery industry in Canada, is under pressure to deliver quick wins. The manager faces three dilemmas in his role, which is the first-of-its-kind in the company. How should he bring innovation to the attention of Purolator employees, particularly the senior managers? How should he develop the roadmap and set an agenda for unveiling innovation at Purolator? How should he ensure that innovation becomes a source of long-term competitive advantage at Purolator?
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