Case Name :      Sherry’s: Growth Hurdles of a Hobbyist Turned Entrepreneur

Authors :           Subhalaxmi Mohapatra, Subhadip Roy

Source :             Ivey Publishing

Case ID :            W14741

Discipline :        General Management

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Based in Delhi, India, Sherry’s Bakery (Sherry’s) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry’s into a full-fledged bakery rather than simply operating from her kitchen.