Complete Case details are given below :
Case Name : Sherry’s: Growth Hurdles of a Hobbyist Turned Entrepreneur
Authors : Subhalaxmi Mohapatra, Subhadip Roy
Source : Ivey Publishing
Case ID : W14741
Discipline : General Management
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Based in Delhi, India, Sherry’s Bakery (Sherry’s) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry’s into a full-fledged bakery rather than simply operating from her kitchen.
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