Case Name :      Technology Driven Transformation at Comair Limited

Authors :           Caren Scheepers, Maxine Jaffit, Jabu Maphalala

Source :             Ivey Publishing

Case ID :            W15070

Discipline :        Organizational Behavior

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Comair Limited was South Africa’s largest private airline and consisted of British Airways SA and the low-cost airline kulula.com. After acquiring more fuel-efficient aircraft, Comair decided to adopt Sabre, a reservation and scheduling technology platform. Initially, some Comair executives thought that the Sabre implementation was an IT project, but they soon realized that all employees were affected and that a culture change was required to successfully implement the new standardized way of working. An organizational transformation company was hired and “Operation Crossover” was created as a reference point for employees and metaphor for change in order to enable the change process, starting with a change readiness assessment and culture change roadmap. How could Comair’s CEO capitalize on the positive changes from this project and maintain the profitability and growth of the last 68 years?