Complete Case details are given below :
Case Name : M2 Universal Communications
Authors : Srinivas Krishnamoorthy, Peter C. Bell, Ankur Bansal, Peter Vaz
Source : Ivey Publishing
Case ID : 909E13
Discipline : Information Technology
Case Length : 05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2’s strategic recommendations.
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