Complete Case details are given below :
Case Name : Mars Inc.: Online Procurement
Authors : Peter C. Bell
Source : Ivey Publishing
Case ID : 905E04
Discipline : Information Technology
Case Length : 06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mars Inc., one of the world’s largest privately owned businesses, purchased over $4 billion of materials annually and was aware that many major firms were achieving savings of around 5% through the use of online procurement auctions. The vice-president for business solutions at Mars wondered whether it was possible to design an online auction to meet the special needs of Mars while enabling Mars to achieve the savings necessary to allow the company to prosper and grow in its highly competitive markets.
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