Complete Case details are given below :
Case Name : Kentucky Fried Chicken in China (A)
Authors : Allen Morrison, Paul W. Beamish
Source : Ivey Publishing
Case ID : 990G01
Discipline : Service Management
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia.
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