Complete Case details are given below :
Case Name : Amsterdam Brewery
Authors : Elizabeth M.A. Grasby, Erica Furgiuele
Source : Ivey Publishing
Case ID : W15140
Discipline : Accounting
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and president of a craft brewery and restaurant had just finished reviewing the company’s mid-year results, which revealed some operational capacity issues and a limited marketing budget. As a result, the owner wanted to focus on each of the company’s product lines and their contribution to the business to determine how to allocate marketing costs. Alternatively, with the company’s continued growth, the owner wondered whether the brewery would be better off investing in expansion to increase its current and long-term brewing capacity.
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