Complete Case details are given below :
Case Name : Cisco and Cloud-based Education in China
Authors : Hugh Thomas, Robert P. Lee
Source : Ivey Publishing
Case ID : W14746
Discipline : General Management
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cisco Systems, Inc., the dominant global supplier of the routers and switches that formed the backbone of the Internet, was considering entry into the cloud-based education market in China through the design and marketing of an in-classroom device, the Sunbird. The new vice-president and chief technology officer of Enterprise Networking Group, Cisco Greater China, had met with a Politburo member of the Communist Party of China and State Councilor with responsibilities including China’s science, technology and education policies. The vice-president had introduced Cisco’s global operations and the two women had discussed partnering, technology transfer, cross branding, joint product and service development, cooperation with Chinese companies, and the IT revolution and its effect on Chinese education. How could Cisco profitably join in the Chinese education IT revolution? Cisco had never entered the educational IT equipment space in any part of the world with its own dedicated product. Should it develop the Sunbird for the Chinese market?
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