Complete Case details are given below :
Case Name : FusionCharts: An Entrepreneurial Growth Dilemma
Authors : Arun Saxena, Pritee Saxena
Source : Ivey Publishing
Case ID : W15096
Discipline : General Management
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
InfoSoft Global is a seven-year-old start-up in the charting-software market. In 2008, it earns revenues of US$3.35 million in a market that its founder estimates to be US$100 million. Should the founder continue growing steadily within a niche, as he had done in the past, or should he make some new strategic choices to target a bigger share of the US$100 million market? Which technologies and devices should he bet on? What customer segments should he focus on? Should he add more complementary products to his company’s portfolio? What new channels should he leverage for greater market reach, and what strategy must he adopt to get there?
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