Complete Case details are given below :
Case Name : Parker & Pine
Authors : Elizabeth M.A. Grasby, Brian Langen
Source : Ivey Publishing
Case ID : W15132
Discipline : Marketing
Case Length : 09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.
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