Complete Case details are given below :
Case Name : David E. White: Executive Direct Line
Authors : Elizabeth M.A. Grasby, Gregory Critchley
Source : Ivey Publishing
Case ID : W15130
Discipline : Marketing
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.
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