Complete Case details are given below :
Case Name : YU Ranch: Growing a Sustainable Business
Authors : Rod E. White, Hadi Chapardar, Ryan White
Source : Ivey Publishing
Case ID : W15098
Discipline : General Management
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and owner of YU Ranch is selling all of the Texas Longhorn beef the ranch can produce. YU Ranch’s grass-fed, sustainable beef is substantially leaner and healthier than conventionally produced beef. This highly differentiated product is sold at a premium to selected restaurants, food service companies and at the farm-gate. The local consumer segment has been tapped, while local businesses and distant customers need to be supplied. With the farm operating over its current capacity, expansion is inevitable but extremely expensive. What are the best ways to acquire new land, grow new business and leverage YU Ranch’s core competencies – brand and reputation?
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