Complete Case details are given below :
Case Name : Ethiopia: An Emerging Market Opportunity?
Authors : John A. Quelch, Sunru Yong
Source : HBS Brief Cases
Case ID : 915501
Discipline : Marketing
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Ethiopia: An Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attractiveness of the market, the factors that matter most for success, and an assessment of how this applies to the companies.
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