Complete Case details are given below :
Case Name : The Procter and Gamble Company: Investment in Crest Whitestrips Advanced Seal
Authors : Michael J. Schill, Daniel Lentz
Source : Darden School of Business
Case ID : UV6467
Discipline : Finance
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A financial analyst for Procter and Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
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