Complete Case details are given below :
Case Name : Philip Morris, Incorporated: Seven Up Acquisition (A)
Authors : Diana Harrington
Source : Darden School of Business
Case ID : UV2072
Discipline : Finance
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate.
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