Instruments

Case Solution for Mobiado Luxury Mobile Instruments: Form over Features

Case Solution & Analysis for Mobiado Luxury Mobile Instruments: Form over Features by Margaret Osborne, Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Mobiado Luxury Mobile Instruments: Form over Features
Authors :           Margaret Osborne, Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A020 / W16342
Discipline :        Marketing
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company’s marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company’s strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succeed by offering exclusive precision-engineered mobile instruments without the latest smartphone features? Would the new breed of luxury consumers continue to value form over function?
 
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Case Solution for Sandcore Instruments (B)

Complete Case details are given below :

Case Name :      Sandcore Instruments (B)
Authors :           Elizabeth M.A. Grasby, Renee Zatzman
Source :             Ivey Publishing
Case ID :            910C12
Discipline :        Human Resource Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of human resources at Sandcore Instruments has to make a recommendation to the company’s president regarding a sales representative with a history of poor performance. In this supplement to Sandcore Instruments (A), the vice-president discovers that the sales representative has offered to perform service work for a customer on his own time at a much lower price if cash is paid. The vice-president must update his action plan accordingly.
 
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Case Solution for Sandcore Instruments (A)

Complete Case details are given below :

Case Name :      Sandcore Instruments (A)
Authors :           Elizabeth M.A. Grasby, Renee Zatzman
Source :             Ivey Publishing
Case ID :            910C11
Discipline :        Human Resource Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of human resources at Sandcore Instruments has to make a recommendation to the company’s president regarding a sales representative with a history of poor performance. The vice-president must decide what action to take, including whether the sales representative should be terminated. The vice-president must consider how his decision will affect other employees in the Quebec sales network.
 
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