HeyTaxi!: A Two-Wheeler Solution for Mumbai’s Traffic Woes Solution

Case Solution & Analysis for HeyTaxi!: A Two-Wheeler Solution for Mumbai’s Traffic Woes by Aishwarya A., Manjari Srivastava, Meena Galliara.

Complete Case details are given below :

Case Name :      HeyTaxi!: A Two-Wheeler Solution for Mumbai’s Traffic Woes
Authors :           Aishwarya A., Manjari Srivastava, Meena Galliara
Source :              Ivey Publishing
Case ID :           9B16M182 / W16704
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2015, two entrepreneurs launched HeyTaxi!, a start-up venture that used bicycle taxis in Mumbai. The goal was to reduce the time, effort, and money spent by citizens on commuting. But the entrepreneurs faced a problem of survival and sustainability: the government authorities refused to issue a licence for the bike-taxi service. The venture was favoured by citizens who used its services, but HeyTaxi! was limited to marketing its service not as a legitimate taxi service but as a ride-sharing service. HeyTaxi! was fulfilling a social need, and customer loyalty was fuelling the venture’s journey, but the absence of regulatory permits put the longevity of HeyTaxi! at risk. Concerns about HeyTaxi!’s future needed to be addressed to ensure the venture’s survival, scalability, and sustainability.
 
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