Case Solution & Analysis for Nordstrom: Expansion into Canada by Won-Yong Oh, Duane Myer.
Complete Case details are given below :
Case Name : Nordstrom: Expansion into Canada
Authors : Won-Yong Oh, Duane Myer
Source : Ivey Publishing
Case ID : 9B16M185 / W16707
Discipline : General Management
Case Length : 10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Canada with a slow, conservative approach. Nordstrom faced slow economic growth in Canada and fierce competition from other luxury retailers. Although Canada was an attractive potential market, increased competition and a changing economic environment presented new challenges to the retailer’s international expansion plan. How could Nordstrom find success in Canada?
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