Entrepreneurship

Case Solution for Cenabal (B)

Complete Case details are given below :

Case Name : Cenabal (B)

Authors : Stewart Thornhill, Jane Gravill

Source : Ivey Publishing

Case ID : 908M21

Discipline : Entrepreneurship

Case Length : 02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Cenabal, an organic salad dressing and bread dipping company, had received an offer from two investors on the television show The Dragon’s Den. The show’s premise of “all or nothing” did not leave room for negotiating terms. Now as she carefully read the contract, she considered whether she was willing to sign it. This supplement follows Cenabal (A). The supplement Cenabal (C) looks at subsequent events.

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Case Solution for Cenabal (A)

Complete Case details are given below :

Case Name : Cenabal (A)

Authors : Stewart Thornhill, Jane Gravill

Source : Ivey Publishing

Case ID : 908M20

Discipline : Entrepreneurship

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Cenabal, faced an important decision. She had received an offer from two investors on the television show The Dragon’s Den. She wondered if it would be wise to give up 50 per cent control of her organic salad dressing and bread dipping business in return for their $200,000 investment. Would losing a considerable amount of control over the business be worth gaining access to capital and their notable business experience? The supplements Cenabal (B) and (C) look at subsequent events.

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Case Solution for Windhorse Farm’s Eco-Woodshop Guitar Top Decision

Complete Case details are given below :

Case Name : Windhorse Farm’s Eco-Woodshop Guitar Top Decision

Authors : Julia Sagebien, Annika Tamlyn

Source : Ivey Publishing

Case ID : 908M66

Discipline : Entrepreneurship

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Windhorse Farm (WHF), a sustainably run woodlot and woodshop that produces building products as well as “tonewood” (wood used for guitar, mandolin, violin tops), is reaching retirement age. Since there is no heir apparent to run the businesses, he needs to determine whether he should stay in or exit the building products business and/or the tonewood business. The decision must conform to the criteria set out by the “four pillars” (economic, social, environmental and spiritual), which guide the mission and strategy of WHF. Objectives: 1) To provide a rich opportunity for students to examine how a small business uses a triple (in this case, quadruple) bottom line approach to corporate mission definition and strategy formulation. 2) To demonstrate how product extension decisions need to be integrated into the dynamics of the overall company, especially in terms of the relationship between existing product lines and new marketing, production and personnel requirements. 3) To expose students to business and community-based strategies that can enhance the sustainability of the forest industry. 4) To present students with a decision-making opportunity in a market such as tonewood where market knowledge and available data are highly “impressionistic” and informal. 5) To highlight how personal priorities, such as retirement and succession, may override other concerns.

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Case Solution for Pack-iTS

Complete Case details are given below :

Case Name : Pack-iTS

Authors : Melissa Jean

Source : Ivey Publishing

Case ID : 908N27

Discipline : Entrepreneurship

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A group of six university students wondered if they should proceed with Pack-iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service serving some of the elementary schools in London, Ontario. The students must analyze the marketing, operating and financial aspects of the business venture to determine the promotion strategy and financing requirements before making a decision as to whether to proceed with the new venture.

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Case Solution for Farming Pharmaceuticals: Ventria Bioscience and the Controversy over Plant-Made Medicines

Complete Case details are given below :

Case Name : Farming Pharmaceuticals: Ventria Bioscience and the Controversy over Plant-Made Medicines

Authors : Anne T. Lawrence

Source : Ivey Publishing

Case ID : 909M11

Discipline : Entrepreneurship

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

How can a biotechnology start-up navigate a complex regulatory and stakeholder terrain to bring to market an innovative product with potentially significant public health benefits? This case focuses on the challenges facing Ventria Bioscience, a small biotechnology firm based in California. The company had developed an innovative technology for “growing” medical proteins useful in the treatment of childhood diarrhea in genetically modified rice. The company’s efforts to obtain regulatory approval in California to commercialize its invention met with a firestorm of opposition from a wide range of stakeholders, including environmentalists, food safety activists, consumer advocates and rice farmers. The case presents the hurdles faced by Ventria as it has attempted to commercialize its invention in the context of the broader debate over the ethics of plant-based medicines. This case is suitable for an upper-division undergraduate or graduate course in entrepreneurship, small business, the management of technology or biotechnology. In such a course, it is best positioned in a discussion of the regulatory environment and stakeholder relations. Alternatively, the case may be used in a segment on technology or stakeholder relationships in a course in business and society.

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Case Solution for Spreading Happiness: Warm Fuzz Cards

Complete Case details are given below :

Case Name : Spreading Happiness: Warm Fuzz Cards

Authors : Colleen Sharen

Source : Ivey Publishing

Case ID : 909M39

Discipline : Entrepreneurship

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In December 2008, Erica Mills and her husband, Craig, were making plans. They had recently decided to start a family within the next 12 months and were now making decisions about how to manage their careers as they were about to take this momentous step. Erica had started Warm Fuzz Cards, a Toronto-based greeting card company, just over two years ago in 2006. The business was growing slowly but profitably. Craig was employed as a human resources executive at a large company. He was very supportive of Erica’s business. In fact, he believed that the business could grow much more quickly. Erica, on the other hand, liked her slow growth strategy. However, she was not sure that she could manage the business as it was currently structured and raise a family at the same time. They were going to have to decide what to do soon. They would need time to decide how fast to grow, develop a plan, raise money, and possibly hire staff, all before they started their family. This case provides students with an example of an entrepreneurial start-up and an understanding of: 1) the decision of how fast to grow 2) the decision of how much and where to invest in a growing business 3) how management skills, knowledge and preferences can impact decision-making in entrepreneurial/family business ventures 4) how important cash management is in the early stage of growth 5) how various stages in the development of a new venture will dictate the need for the detailed financial tracking and management of a business.

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Case Solution for Terra Bite Lounge: Pay What You Want Cafe

Complete Case details are given below :

Case Name : Terra Bite Lounge: Pay What You Want Cafe

Authors : June Cotte, Remi Trudel

Source : Ivey Publishing

Case ID : 909A13

Discipline : Entrepreneurship

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current location was in an affluent suburb but the owner believed that several types of neighbourhoods would be receptive. What types of consumer characteristics would best be suited towards this model of trusting that payment would be made? Is there anything that could be added to the current model to make Terra Bite more successful? He was careful to consider those changes or additions that were consistent with the current social trust component of the original Terra Bite model.

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Case Solution for Genpact Inc. – Business Process Outsourcing to India

Complete Case details are given below :

Case Name : Genpact Inc. – Business Process Outsourcing to India

Authors : Shih-Fen Chen, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 909M78

Discipline : Entrepreneurship

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In September 2004, the chief executive officer (CEO) of General Electric Capital International Services (Gecis) was examining the company’s options. Based near New Delhi, India, Gecis was a business process outsourcing (BPO) company. Gecis was set up in 1997 as an off-shore unit of General Electric Company (GE) and was a wholly-owned subsidiary. Earlier in July of 2004, GE divested itself of 60 per cent of its stake in Gecis with the result that Gecis was no longer a subsidiary of GE and was thus free to seek non-GE business. As part of several changes underway, there was a name change to Genpact Inc. (Genpact). The change in identity required the creation of management bandwidth, particularly in new client acquisition and business development. Also called for was a re-examination of the BPO business as a product line to be delivered to unaffiliated clients. The CEO recognized the need to begin negotiations with potential global clients. Each deal would involve many complexities in terms of geographies, languages and services. The CEO also was aware that all clients had areas of concern including loss of control, operations stability, savings targets and cultural compatibility. The CEO wondered how to develop a client acquisition strategy for Genpact as it moved from being a captive to an independent service provider.

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Case Solution for Babeeze in Arms Doula Centre

Complete Case details are given below :

Case Name : Babeeze in Arms Doula Centre

Authors : Matthew Thomson, Aimee Dinnin

Source : Ivey Publishing

Case ID : 909A24

Discipline : Entrepreneurship

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Babeeze in Arms Doula Centre, a small London, Ontario-based business, offers services to women during pregnancy, labour and after childbirth. As a certified doula, the sole proprietor provides emotional and physical support to mother and complements the medical care provided by doctors and midwives. Along with two other doulas and an instructor, the proprietor offers labour services, postpartum services and childbirth education classes. She has a solid reputation in the community for providing excellent care. The proprietor is heavily involved as an active doula, but she would like to step back from practice to focus on improving community awareness of doulas and advocating for more options and better care for mothers and babies. She is interested in opening a private birth centre, which would be an alternative venue for women to give birth and a new facility from which to offer Babeeze’s services and classes.

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Case Solution for Havells India: The Sylvania Acquisition Decision (A)

Complete Case details are given below :

Case Name : Havells India: The Sylvania Acquisition Decision (A)

Authors : Charles Dhanaraj, K. Ramachandran, Swetha Dasari

Source : Ivey Publishing

Case ID : 909M89

Discipline : Entrepreneurship

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case presents the management challenge of a high-growth manufacturing company based in India that is contemplating a major international acquisition. It is a decision that will invoke both geographic and product diversification. Students have to grapple with the trade-offs of an exciting growth opportunity that can stretch the company to new heights against significant risks and challenges that such an acquisition would entail. The case also provides an excellent context for studying the evolution of international strategy in a firm, as it presents Havells from an entrepreneurial startup trading company to a successful manufacturing firm and going on to become a global company. The case will fit well in a strategic manufacturing, either on the topic of diversification strategy or international strategy. The case can serve very well as a final examination case in a strategic management course.

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