Controversy

Case Solution for Farming Pharmaceuticals: Ventria Bioscience and the Controversy over Plant-Made Medicines

Complete Case details are given below :

Case Name :      Farming Pharmaceuticals: Ventria Bioscience and the Controversy over Plant-Made Medicines
Authors :           Anne T. Lawrence
Source :             Ivey Publishing
Case ID :            909M11
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
How can a biotechnology start-up navigate a complex regulatory and stakeholder terrain to bring to market an innovative product with potentially significant public health benefits? This case focuses on the challenges facing Ventria Bioscience, a small biotechnology firm based in California. The company had developed an innovative technology for “growing” medical proteins useful in the treatment of childhood diarrhea in genetically modified rice. The company’s efforts to obtain regulatory approval in California to commercialize its invention met with a firestorm of opposition from a wide range of stakeholders, including environmentalists, food safety activists, consumer advocates and rice farmers. The case presents the hurdles faced by Ventria as it has attempted to commercialize its invention in the context of the broader debate over the ethics of plant-based medicines. This case is suitable for an upper-division undergraduate or graduate course in entrepreneurship, small business, the management of technology or biotechnology. In such a course, it is best positioned in a discussion of the regulatory environment and stakeholder relations. Alternatively, the case may be used in a segment on technology or stakeholder relationships in a course in business and society.
 
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Case Solution for Canadian Cancer Society: Fundraising Controversy

Complete Case details are given below :
Case Name :      Canadian Cancer Society: Fundraising Controversy
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11363
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.
 
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Case Solution for Shell E&P Ireland Limited (SEPIL) and the Corrib Gas Controversy

Complete Case details are given below :
Case Name :      Shell E&P Ireland Limited (SEPIL) and the Corrib Gas Controversy
Authors :           James Kennelly, Trevor Mengel
Source :             North American Case Research Association (NACRA)
Case ID :            NA0198
Discipline :        Business Ethics
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case narrates a complex, long-running, and emotional controversy between Shell Exploration & Production Ireland (SEPIL) and opponents of its planned natural gas pipeline and gas processing facility in County Mayo, Ireland. The Corrib Gas Project is years behind schedule and over budget. SEPIL must not only complete the project, but must do so in a manner consistent with its own principles of corporate social responsibility. This case provides an opportunity to explore the challenges implicit in utilizing stakeholder management approaches. Students must evaluate various options available to SEPIL such as: Should the gas be processed at sea, as the more strident protestors demand? Should the processing facility be relocated to an area of no habitation, as other protestors wish, which would mean writing off a significant investment? For that matter, is this project worth completing at any cost? Finally, despite having all the required statutory approvals, final implementation would probably require utilizing the Garda Siochána (the Irish national police force) and other resources of the Irish State, as well as Shell’s own contract security force, to keep protestors at bay. But what are the possible effects of such action on Shell’s corporate reputation, and what if something, anything, goes wrong? It is not only which course of action SEPIL chooses to undertake, but how the action is implemented, that matters. This case is most appropriate for use in MBA and upper-level undergraduate courses in Business Ethics, Business and Society, International Business, and Business and the Natural Environment.

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