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Case Solution for Burberry

Complete Case details are given below :

Case Name :      Burberry
Authors :           June Cotte, Marta Jarosinski
Source :             Ivey Publishing
Case ID :            W14120
Discipline :        International Business
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burberry would need to make in order to successfully adapt to the dynamic and innovative global business environment of the luxury industry?
 
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Case Solution for Ions Consulting: The MP 2 Training Program

Complete Case details are given below :

Case Name :      Ions Consulting: The MP 2 Training Program
Authors :           June Cotte; Seung Hwan (Mark) Lee
Source :             Ivey Publishing
Case ID :            907C29
Discipline :        Human Resource Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The recently hired human resources (HR) director had to come up with a program that would meet the needs of transferring knowledge from older, more experienced project consultants to the junior and newly hired inexperienced associates. The HR director designed a program called the Mentoring Management Project for Professionals (MP 2). The program met with great resistance from all levels of the organization, which made the development and the implementation process more difficult. The MP 2 program was implemented on a trial basis and after four months, due to mixed results, the HR director was more confused than ever. He had three days left to prove to the executive board that the program is worth the cost, the time and the resources to implement.
 
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Case Solution for Please Stop Working So Hard!

Complete Case details are given below :

Case Name :      Please Stop Working So Hard!
Authors :           June Cotte, Seung Hwan (Mark) Lee
Source :             Ivey Publishing
Case ID :            909C20
Discipline :        Human Resource Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A new production supervisor at an automobile engine plant has encountered his first challenging task. The production supervisor must find a way to diffuse the tension between his team leader and other machine operators on the line. The team leader, the hardest worker among the group, was repeatedly criticized for over-exerting himself in many areas of the line. The workers feared that their jobs would be in jeopardy if workaholics like the team leader started undertaking multiple tasks. In addition, the workers began to feel that they were receiving unequal treatment from the production supervisor as the team leader was given special permission to break team norms. As the morale of the group continued to deteriorate, the production supervisor wanted to confront the team leader about this unique quandary. The production supervisor needed to figure out a solution to best please the team leader and the entire group.
 
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Case Solution for Terra Bite Lounge: Pay What You Want Cafe

Complete Case details are given below :

Case Name :      Terra Bite Lounge: Pay What You Want Cafe
Authors :           June Cotte, Remi Trudel
Source :             Ivey Publishing
Case ID :            909A13
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current location was in an affluent suburb but the owner believed that several types of neighbourhoods would be receptive. What types of consumer characteristics would best be suited towards this model of trusting that payment would be made? Is there anything that could be added to the current model to make Terra Bite more successful? He was careful to consider those changes or additions that were consistent with the current social trust component of the original Terra Bite model.
 
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Case Solution for AlarmForce: The Launch of AlarmFog

Complete Case details are given below :
Case Name :      AlarmForce: The Launch of AlarmFog
Authors :           June Cotte, David Singer
Source :             Ivey Publishing
Case ID :            903A10
Discipline :        Strategy
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
AlarmForce Industries Inc. is a developer and sales provider of home security systems with offices throughout Canada. Since the company’s inception, it had become one of the leaders in the Canadian home security market and had established a reputation for being a technological innovator in the industry. The president and CEO of the company must decide whether to launch its new product, AlarmFog, which the president believed represented the future of the home security market. This case focuses on past strategic decisions the company made in differentiating itself in a mature market.
 
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Case Solution for Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma

Complete Case details are given below :
Case Name :      Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma
Authors :           June Cotte, Alan Wenchu Yang
Source :             Ivey Publishing
Case ID :            902A28
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Worldwide Equipment Ltd. is one of the world’s largest manufacturers of heating, ventilating, and air-conditioning equipment. The Beijing regional sales manager has just heard that the sales performance of his office ranked the lowest among the sales offices in China. As a result, the Beijing sales force will not receive their year-end bonuses unless the situation can be turned around quickly. The regional sales manager must determine whether the sales management process or a recent new hire on the sales force, whose hiring was strongly suggested by the manager’s boss, are to blame for the poor sales performance and how to keep the situation from recurring.
 
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Case Solution for Nashville Predators: Marketing Strategy for an NHL Franchise

Complete Case details are given below :
Case Name :      Nashville Predators: Marketing Strategy for an NHL Franchise
Authors :           June Cotte, Jamie Duncan
Source :             Ivey Publishing
Case ID :            909A06
Discipline :        Marketing
Case Length :    30 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In summer 2008, the Nashville Predators’ management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving through specific recommendations on promotions, pricing and customer focus. To help create their strategy, the management team performed the following: developed a comprehensive tactical marketing plan, including income projections; identified the marketing challenges of operating in very different markets; recognized that the choice of a city location largely constrained the remaining decisions and tactics. Using this information, the management team could now identify their next steps, and what future plans should include.
 
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Case Solution for Canada Goose Inc.: At a Retail Crossroads

Complete Case details are given below :
Case Name :      Canada Goose Inc.: At a Retail Crossroads
Authors :           June Cotte, Jesse Silvertown
Source :             Ivey Publishing
Case ID :            909A12
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2008, the president and owner of Canada Goose Inc. (Canada Goose), a producer of luxury sport jackets, was contemplating the future of his company. Despite recent years’ steady growth in both his company and the industry in general, the president believed that a significant opportunity existed for Canada Goose to further cement itself as a market leader for this industry. The president was intrigued by two separate offers from national retailers in Canada. Both were in the form of long-term contracts; in the past Canada Goose had used such contracts to maintain successful relationships with its many distributors. The offers were lucrative; however, the president needed to consider whether the offers aligned with the company’s current marketing strategy. Agreeing to stock its product through a national chain would be a departure from its current method of distribution through independently-owned regional retailers. Accepting either of the offers would not only potentially price these retailers out of the market but could also lead to the devaluation of the brand.
 
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Case Solution for Hanson Production: Pricing for Opening Day

Complete Case details are given below :
Case Name :      Hanson Production: Pricing for Opening Day
Authors :           June Cotte, Peter Famiglietti
Source :             Ivey Publishing
Case ID :            910A11
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased rental costs. Smaller venues may lead to higher capacity percentages, but ultimately leave money on the table. The ticket prices must be set for advance sales; any change in price after this period will effectively hurt future sales – more so if the price is discounted. Determining a promotion partner may lessen the risk of a potential failure, yet cost more profit and affect the recoup schedule.
 
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Case Solution for Fret and Regret: A Consumer Decision-Making Dilemma

Complete Case details are given below :
Case Name :      Fret and Regret: A Consumer Decision-Making Dilemma
Authors :           June Cotte, Seung Hwan (Mark) Lee
Source :             Ivey Publishing
Case ID :            W12016
Discipline :        Marketing
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As a birthday present, Mike has just been given a new smartphone by his girlfriend Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behavior issues such as anticipatory regret. It would be useful in an introductory marketing or undergraduate consumer behavior course.
 
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