Complete Case details are given below :
Case Name : AlarmForce: The Launch of AlarmFog
Authors : June Cotte, David Singer
Source : Ivey Publishing
Case ID : 903A10
Discipline : Strategy
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
AlarmForce Industries Inc. is a developer and sales provider of home security systems with offices throughout Canada. Since the company’s inception, it had become one of the leaders in the Canadian home security market and had established a reputation for being a technological innovator in the industry. The president and CEO of the company must decide whether to launch its new product, AlarmFog, which the president believed represented the future of the home security market. This case focuses on past strategic decisions the company made in differentiating itself in a mature market.
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