Case Name :      Marie Bohm and the Aspect Group

Authors :           Alison Konrad

Source :             Ivey Publishing

Case ID :            905C17

Discipline :        Human Resource Management

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The latter would provide greater visibility and credibility but she is concerned that the demands could alter the work-life flexibility qualities she valued.