Complete Case details are given below :
Case Name : Marie Bohm and the Aspect Group
Authors : Alison Konrad
Source : Ivey Publishing
Case ID : 905C17
Discipline : Human Resource Management
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The latter would provide greater visibility and credibility but she is concerned that the demands could alter the work-life flexibility qualities she valued.
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