Case Name :      Social Media Content Strategy at Ayojak

Authors :           Anandan Pillai, Arvind Sahay

Source :             Ivey Publishing

Case ID :            W12831

Discipline :        Marketing

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

To introduce to the role and challenges of an intermediary in the social media context. To understand the crucial aspects of content strategy. To promote an understanding of the relevant metrics used to evaluate social media strategy. To show how content strategy can help a firm to build its brand identity. To illustrate the challenges of building a business using only the online medium, without any offline marketing support.