Case Solution for National Hockey League Collective Bargaining Agreement

Complete Case details are given below :

Case Name :      National Hockey League Collective Bargaining Agreement
Authors :           Michael Sider, Jeremy Yip, Phil Ward, Steve Dempsey
Source :             Ivey Publishing
Case ID :            905C01
Discipline :        Negotiation
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The National Hockey League’s (NHL’s) collective bargaining agreement was due to expire on September 15, 2004. As executive director of the NHL Players’ Association, it is Bob Goodenow’s responsibility to negotiate a new agreement in the players’ best interests. The NHL has demanded that a salary cap be imposed in the next collective bargaining agreement and has threatened a lockout by owners if the Players’ Association does not agree. The NHL has implemented a successful communications strategy and gained public support. Goodenow must decide how to proceed to gain a favorable position going into the negotiations and retain the loyalty of the fans on which the sport depends.
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