Complete Case details are given below :
Case Name : Canada Basketball
Authors : Matthew Thomson, Tarak Saha
Source : Ivey Publishing
Case ID : 910A14
Discipline : Marketing
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new chief executive officer (CEO) of Canada Basketball (CB) is looking back on a very successful 2009 – all four of the country’s national teams qualified for their respective World Championships. CB is starting to enjoy serious on-court success, but the CEO is concerned about the program’s long-term financial sustainability; he is faced with major cuts to his government funding and is seriously concerned about obtaining private sector funds in a year when both the World Cup and Winter Olympics have already accounted for so many potential sponsor dollars. He is faced with using marketing to create new and reliable revenue streams for CB to help its on-court success.
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