Brewing

Case Solution for Stack Brewing: A Little Brewery in the Big Nickel

Complete Case details are given below :

Case Name :      Stack Brewing: A Little Brewery in the Big Nickel
Authors :           Ron Mulholland, Cameron Brooks, Benoit Roy, Katarina Schwabe, Cassidy Stewart
Source :             Ivey Publishing
Case ID :           W15161
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Stack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Breweries of Canada and Molson-Coors Canada Inc., and his budget for communications is small. While this case provides an opportunity for students to perform quantitative analysis based on revenues and market size, the focus of the case, however, is on an improved distribution and communication plan.
 
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Case Solution for Ranger Creek Brewing and Distilling

Complete Case details are given below :
Case Name :      Ranger Creek Brewing and Distilling
Authors :           Jorge Colazo
Source :             Ivey Publishing
Case ID :            W14673
Discipline :        Operations Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In September 2013, Ranger Creek Brewing and Distilling was in its third year of operations and had so far been a success. Its beers and bourbons had won several tasting awards and its financials were meeting expectations, but the management team was starting to feel acute growing pains. Before the owners could even focus on growth plans, there were some unanswered questions they needed to tackle. Considering the current production records, what was the maximum attainable capacity of the plant? Would brewing capacity need to be expanded and, if so, what equipment should be purchased? Should the focus be placed on automating the brewing or filling process? Finally, what were the operational consequences of the recently passed beer laws in Texas? The owners had to choose an operational scenario for the 2014-2019 capital and manpower budget that would address these concerns.
 
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Case Solution for 961 Beer: Launching a Lebanese Brewing Company

Complete Case details are given below :
Case Name :      961 Beer: Launching a Lebanese Brewing Company
Authors :           Bettina Bastian
Source :             Ivey Publishing
Case ID :            W14317
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
961 Beer was founded in 2006 under political and economic adverse conditions in Lebanon. One of the first craft beer companies in the Middle East, it has developed from a home brewer into a hip Lebanese brand. To attract its target set of customers – highly educated, middle-class city-dwellers – the company has opened a pub in a popular entertainment area of Beirut where it offers free samples of its beers and encourages customers to taste and ask questions about the brewery process. It also addresses the needs of consumers with a strong interest in locally produced goods and caters to the local palate. However, the company faces competition from a long-entrenched brewery that has been bought by a major international beer conglomerate. Now, in February 2009, 961 Beer is selling beyond its capacity limits. The founder is confident about the business but has to decide on a strategy for the future. Should he consolidate or should he grow? What kind of strategy will allow the company to expand and to increase its customer base without compromising on quality and the values that make 961 Beer what it is?
 
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Case Solution for Pacific Western Brewing Co.: Going Organic

Complete Case details are given below :
Case Name :      Pacific Western Brewing Co.: Going Organic
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A006
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.
 
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Case Solution for New Century Brewing: Moonshot Caffeinated Beer

Complete Case details are given below :
Case Name :      New Century Brewing: Moonshot Caffeinated Beer
Authors :           Chris Robertson, David Wesley
Source :             Ivey Publishing
Case ID :            905A14
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Discusses the introduction of a completely new beverage to the U.S. market. New Century Brewing, which is owned by one of the founders of Boston Beer Co., is a small brewer that outsources production to third-party brewers. It has two products, a light craft beer sold in upscale shops and restaurants, and a caffeinated beer, which is oriented toward younger drinkers mainly between 21 and 25 years of age. Moonshot, created by the legendary masterbrewer, known as the “father of light beer,” became the first caffeinated beer in the world. The company follows a differentiation strategy that attempts to appeal to a small niche of customers traditionally ignored by large brewers. Shortly after the introduction of each of its products, large competitors introduced similar products. Nevertheless, Moonshot has a first-to-market advantage that could potentially be leveraged.
 
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Case Solution for “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors

Complete Case details are given below :
Case Name :      “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Authors :           Mary Weil, Chitra P. Reddin
Source :             Ivey Publishing
Case ID :            W13495
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
 
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Case Solution for Hockley Valley Brewing Co. Inc.

Complete Case details are given below :
Case Name :      Hockley Valley Brewing Co. Inc.
Authors :           Elizabeth M.A. Grasby, Ian Dunn
Source :             Ivey Publishing
Case ID :            W14150
Discipline :        Accounting
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
During the summer of 2013, the company founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company’s product mix. Sales at a recent summer festival showed a strong demand for light beers, rather than the dark ales that made up the majority of Hockley’s sales. Not only did the company compete with large multinational brewing companies, but they faced stiff competition from the established and new microbreweries that were springing up all over Ontario to meet consumer demand for fresh, local and unique beers. They had to decide whether the company should launch a new lager to further penetrate the light beer market; if so, they also had to make recommendations on pricing, distribution and promotional strategies for the new brand.
 
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Case Solution for Mountain Man Brewing Co.: Bringing the Brand to Light

Complete Case details are given below :
Case Name :      Mountain Man Brewing Co.: Bringing the Brand to Light
Authors :           Heide Abelli
Source :             HBS Brief Cases
Case ID :            2069
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer, Mountain Man Lager, also known as “West Virginia’s beer” and popular among blue-collar workers. Due to changes in beer drinkers’ taste preferences, the company is now experiencing declining sales for the first time in its history. In response, Chris wants to launch Mountain Man Light, a “light beer” formulation of Mountain Man Lager, in the hope of attracting younger drinkers to the brand. However, he encounters resistance from senior managers. Mountain Man Lager’s brand equity is a key asset for Mountain Man Brewing Company. The question is whether Mountain Man Light will enhance it, detract from it, or irreversibly damage it.
 
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Case Solution for Sierra Nevada Brewing Co.: End of Incentives

Complete Case details are given below :
Case Name :      Sierra Nevada Brewing Co.: End of Incentives
Authors :           Tara Ceranic, Ivan Montiel, Wendy S Cook
Source :             North American Case Research Association (NACRA)
Case ID :            NA0156
Discipline :        Business Ethics
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ken Grossman walked into Bill Bales’ office hoping to find an answer. Grossman, the owner of Sierra Nevada Brewing Company was considering the new reality that he was facing, and he brought the dilemma to Bales, his CFO. Grossman had made a commitment to environmental sustainability, the overriding cultural norm of his organization. Initially, the decision to install the five-phase solar array was made expecting California to provide tax incentives that would save the company a substantial amount of money on the installation. Grossman had received word that the company had run up against the “cap” for the State of California, which meant that they would no longer receive any subsidies for green power installments. With one phase of the installation yet to go, the question of possibly putting the money elsewhere kept nagging at Ken. Previous incentives meant the return on their environmental investments had always been fairly rapid, which enabled the company to continue aggressively pursuing their dedication to preserving the natural environment. Now, however, what to do? Finishing the solar array would be costly. Time to payback more than doubled from seven years to fifteen without the incentives from California State. As it stood, the brewery was light years ahead of industry standards and had completed the installation of the majority of the array.

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