Ben & Jerry’s

Case Solution for Iceverks (A): Ben & Jerry’s in Russia

Complete Case details are given below :

Case Name :      Iceverks (A): Ben & Jerry’s in Russia
Authors :           Henry W. Lane, Iris Berdrow
Source :             Ivey Publishing
Case ID :            93G007
Discipline :        Business & Government Relations
Case Length :    26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It has been four years since Jeff Furman had first travelled to Russia to find a partner so that Ben & Jerry’s “finest quality, socially conscious, and economically feasible” super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but Jeff questioned the feasibility of such a move. This case presents a common dilemma faced by international companies–how to manage divergent partner goals and perspectives.
 
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Case Solution for Ben & Jerry’s–Japan
Complete Case details are given below :
Case Name :      Ben & Jerry’s–Japan
Authors :           James M. Hagen
Source :             Ivey Publishing
Case ID :            999A37
Discipline :        Strategy
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO of Ben & Jerry’s Homemade, Inc. needed to give sales and profits a serious boost; despite the company’s excellent brand equity, it was losing market share and struggling to make a profit. The company’s product was on store shelves in all U.S. states, but efforts to enter foreign markets had only been haphazard with non-U.S. sales accounting for just three per cent of total sales. The CEO needed to focus serious attention on entering the world’s second largest ice cream market, Japan. An objective of Ben & Jerry’s was to use the excess manufacturing capacity it had in the U.S., and it found that exporting ice cream from Vermont to Japan was feasible from a logistics and cost perspective. The company identified two leading partnering options. One was to give a Japanese convenience store chain exclusive rights to the product for a limited time. The other was to give long-term rights for all sales of the product in Japan to a Japanese-American who would build the brand. For the company to enter Japan in time for the upcoming summer season, it would have to be through one of these two partnering arrangements.
 
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