Complete Case details are given below :
Case Name : Iceverks (A): Ben & Jerry’s in Russia
Authors : Henry W. Lane, Iris Berdrow
Source : Ivey Publishing
Case ID : 93G007
Discipline : Business & Government Relations
Case Length : 26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It has been four years since Jeff Furman had first travelled to Russia to find a partner so that Ben & Jerry’s “finest quality, socially conscious, and economically feasible” super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but Jeff questioned the feasibility of such a move. This case presents a common dilemma faced by international companies–how to manage divergent partner goals and perspectives.
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