Case Name :      Iceverks (A): Ben & Jerry’s in Russia

Authors :           Henry W. Lane, Iris Berdrow

Source :             Ivey Publishing

Case ID :            93G007

Discipline :        Business & Government Relations

Case Length :    26 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

It has been four years since Jeff Furman had first travelled to Russia to find a partner so that Ben & Jerry’s “finest quality, socially conscious, and economically feasible” super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but Jeff questioned the feasibility of such a move. This case presents a common dilemma faced by international companies–how to manage divergent partner goals and perspectives.