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Case Solution for Walmart’s African Expansion
Complete Case details are given below :
Case Name :      Walmart’s African Expansion
Authors :           Karen Robson, Stefanie Beninger, Sudheer Gupta
Source :             Ivey Publishing
Case ID :            W13491
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Walmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its first African presence a success.
 
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Case Solution for Lululemon Athletica’s Product, Employee and Public Relations Issues
Complete Case details are given below :
Case Name :      Lululemon Athletica’s Product, Employee and Public Relations Issues
Authors :           Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills
Source :             Ivey Publishing
Case ID :            W14425
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.
 
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