Blood

Case Solution for Community Blood Center of the Carolinas: Building for a Better Community

Complete Case details are given below :
Case Name :      Community Blood Center of the Carolinas: Building for a Better Community
Authors :           Linda Swayne
Source :             North American Case Research Association (NACRA)
Case ID :            NA0329
Discipline :        Strategy
Case Length :    33 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2010, Martin Grable, President of the Community Blood Center of the Carolinas (CBCC), was ready to move the first community blood center in North Carolina to a new level. In a strategic planning retreat, he asked the Board of Directors to evaluate seven strategic options and provide its expertise to assist in determining the future direction of the center: Increase provision of specialized blood services by 1. Pooling donors for sickle cell patients, 2. Offering cord blood storage, 3. Developing a therapeutic apheresis/transfusion service or 4. Become a Center that provides a reference lab for other blood centers in the region; 5. Improve blood inventory management software utilization for the region’s current hospitals so that CBCC became their sole provider of blood; 6. Expand geographically serving more hospitals and patients; or 7. Re-double efforts to increase donations through additional collection sites, improved marketing, more attention to current donors, and so on. Although all of the alternatives were needed by the community, CBCC did not have unlimited resources. Further, health care reform loomed on the horizon. Clearly, to serve the community, CBCC needed to not only survive, but also thrive in the near term. Which of the alternatives would allow achievement of that goal for the newest FDA-licensed community blood center?
 
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Case Solution for Canadian Blood Services

Complete Case details are given below :
Case Name :      Canadian Blood Services
Authors :           Ron Mulholland
Source :             Ivey Publishing
Case ID :            W11531
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing manager for Canadian Blood Services (CBS) is concerned about a growing demand for blood – 2 per cent per year – driven by a number of factors, including the decrease of wait times in local hospitals, new operating procedures and increased use or requirements of an aging population. Peak demand seasons coincide with low supply seasons, such as summer and winter holidays. Two issues require attention: the first involves increasing the absolute number of donors, currently in the 400,000 range. Indications are that the percentage of Canadians (four per cent) who donate blood is lower than other countries such as Sweden (five per cent). The second need is to retain more donors and increase the number of donations per donor, per year. The CBS still faces issues stemming from the tainted blood scandal of the 1980s and the subsequent Krever inquiry. They are working to rebuild the trust of the public. The crux of the issue is understanding consumer behaviour toward blood donation. The manager needs to understand the consumer decision process, examine segments, determine a target segment and develop communications to increase both the absolute number of donors and the repeat donations of identified donors.
 
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