Brief

Case Solution for RamSync Brief
Complete Case details are given below :
Case Name :      RamSync Brief
Authors :           Walid Busaba, Zeigham Khokher, Elliott Weinstein
Source :             Ivey Publishing
Case ID :            905N12
Discipline :        Finance
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The manager of a billion dollar hedge fund had just been approached by a syndicate of funds to gauge her interest in a bid to purchase RamSync Incorporated, a Silicon-Valley manufacturer of memory chips. Using a traditional discounted cash flow analysis (the APV method), the manager quickly determines that at a purchase price of $900 million, RamSync has a negative NPV of $33 million. However, purchasing RamSync, which currently produces SDRAM, would allow the owner to enter the much-anticipated MRAM market at a future period in time. The manager is now forced to reconsider how to value RamSync considering the hidden call option it has on the MRAM market.
 
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Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)
Complete Case details are given below :
Case Name :      TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)
Authors :           V. Kasturi Rangan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4065
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.
 
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Case Solution for Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Complete Case details are given below :
Case Name :      Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Authors :           V. Kasturi Rangan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4188
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through “chemical formulators” serving the commercial pools market — but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors’ offerings, and other potential problem sources.
 
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