This case examines the Fall 1998 decision of eBay management to proceed with the company’s initial public offering during the quietest IPO market in twenty years. In Case A, eBay’s Chief Financial Officer considers the financial and competitive implications of delaying the offering, as well as the challenge of fairly pricing the shares of an emerging unseasoned Internet stock. The case provides an excellent forum for students to discuss the costs and benefits of going public. Case B reviews the events of eBay’s first trading day and the associated 160 percent return on the shares. With such a backdrop, students are exposed to one of the well-known finance anomalies–the IPO underpricing phenomenon–and are invited to critically discuss various proposed explanations.
Case Name : Leo Burnett Co. Ltd.: Virtual Team Management
Authors : Joerg Dietz, Fernando Olivera, Elizabeth O’Neil
Source : Ivey Publishing
Case ID : 903M52
Discipline : Organizational Behavior
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Leo Burnett Co. Ltd. is a global advertising agency. The company is working with one of its largest clients to launch a new line of hair care products into the Canadian and Taiwanese test markets in preparation for a global rollout. Normally, after a brand launching, the global brand center turns over the responsibility for the brand and future campaigns to the local market offices. In this case, however, the brand launch was not successful. Team communications and team dynamics broke down in recent months and the relationships are strained. Further complicating matters are a number of client and agency staffing changes that could jeopardize the stability of the team and the agency-client relationship. The global account director must decide whether to proceed with the expected decision to modify the global team structure to give one of the teams more autonomy or whether to maintain greater centralized control over the team. She must also recommend how to move forward with the brand and determine what changes in team structure or management are necessary.