Case Name :      Methanex: Developing Strategy in a Commodity Industry

Authors :           Daniel Shapiro, Carolyn Egri, Michael Parent, Adam J Mills

Source :             Ivey Publishing

Case ID :            W13238

Discipline :        General Management

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Methanex, the world’s largest producer of methanol, was a $2.5 billion global company based in Canada. Top management at Methanex undertook a quarterly risk review that included a systematic review of corporate strategy and the competitive landscape in the methanol industry. The review’s primary objective was to identify organizational risks and opportunities and to develop appropriate strategic responses for both short-term profits and long-term growth. Methanex’s CEO needed to prepare strategic recommendations and an action plan to present to the board of directors at the next quarterly risk review meeting.