Case Name :      Elephant Walk Thru

Authors :           William J. Ritchie, Matthew S. Shell, Ravi Corea, Chandeep Corea

Source :             Ivey Publishing

Case ID :            904M52

Discipline :        General Management

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The Sri Lanka Wildlife Conservation Society’s management team knew that they had conceived a very unique project, Elephant Walk Thru. The success of this innovative ecotourism project hinges on their ability to balance the needs of a diverse group of stakeholders as well as various economic and political-legal forces facing the organization. Their primary task in the ensuing months is to identify salient external opportunities and threats posed by stakeholder groups. Equally important is to evaluate the continually changing political-legal and economic environments prior to constructing the facilities.