Complete Case details are given below :
Case Name : CQUAY Technologies Corp.
Authors : Paul W. Beamish, Kevin K. Boeh
Source : Ivey Publishing
Case ID : 904M68
Discipline : Strategy
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
CQUAY Technologies Corp. was a privately held Canadian software company with offices in Toronto, Calgary, and Washington, D.C. CQUAY marketed a patented location intelligence engine called Common Ground. The company’s technology was designed for an emerging, multibillion dollar segment of the spatial information management market. A year earlier, the board had asked the CEO to shape the company into an acquisition target over the next 18 to 24 months. A year later, there were no imminent acquisition discussions, and recent customer traction and the sales pipeline seemed to merit raising growth capital instead of following the acquisition-focused plan. The CEO wanted to keep his stockholders and board happy by executing the plan they had given him, but without jeopardizing possible customer growth. Refocusing the plan might change acquisition opportunities. Without further contracts, the existing cash would sustain the company for only another six to eight months. The CEO thought the most likely outcome was to sell the company, but he needed to make the company more attractive. He planned to present options and a recommendation to the board of directors later that month.
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