Data

Case Solution for Luminar: Leveraging Big Data Using Corporate Entrepreneurship
Complete Case details are given below :
Case Name :      Luminar: Leveraging Big Data Using Corporate Entrepreneurship
Authors :           Simon Parker, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W14175
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Entravision, a leading Spanish-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company’s founding chairman. As the incumbent president of the new division, he is grappling with some major issues. How should he secure the buy-in of line and staff managers at Entravision? How should he find a structural fit between Entravision and Luminar? How should he leverage business opportunities beyond digital analytics? What kind of entry barriers can he build so that Luminar retains its first mover advantage?
 
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Case Solution for ChoicePoint Inc. and the Personal Data Industry
Complete Case details are given below :
Case Name :      ChoicePoint Inc. and the Personal Data Industry
Authors :           Cynthia Clark Williams
Source :             North American Case Research Association (NACRA)
Case ID :            NA0046
Discipline :        Information Technology
Case Length :    16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2005, Derek V. Smith, CEO of ChoicePoint, Inc., a leader in the personal data industry, was facing some difficult strategic challenges. Under his watch, the company had allowed a large security breach-compromising some 160 thousand personal files-which it did not prevent or detect immediately. The result was renewed attention and scrutiny on personal data privacy issues causing Congress to consider several new legislative bills. Meanwhile, pressure to make changes in the way he did business was mounting from the media, the Federal Trade Commission, influential privacy rights advocates, and the general public. The case focuses on Smith as he weighs his options after months of trying to change public sentiment. Smith needed to make a decision regarding the proper use of social security numbers but also the restoration of faith in his company and the personal data industry, as both were facing significant legitimacy threats.

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